Follow these easy steps and complete your Certification!

  • Watch the training video by clicking the play button. Pause the video at any time.

  • Take a short & easy quiz (answers provided) located below.

  • Optional – For more information on the topic, click on Additional Resources

Watch the EVENT CO-ORDINATIONvideo.

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SUMMARY OF EVENT COORDINATION

What do you need to do when planning an event?

  • Develop Event Goal and Objectives – The very first step is to establish a tangible goal and objectives. i.e., Why are you organizing this event and what do you hope to achieve?
  • Organize a Team – Any event takes a concerted team effort to handle all of the details. Consider identifying an event manager and heads of subcommittees, such as: venue management, speakers, entertainment, publicity, sponsors, volunteer management
  • Set a Date – If this is a new event, be sure to give yourself enough time! Ideally, you should have 4-6 months to plan (depending on the nature of your event). Check dates with key participants
  • Brand Your Event – If you want your event to stand out, you need to choose a timely and compelling theme that sets you apart from your competition.
  • Create a Master Plan – Venue, logistics & catering management (contracts, permits, insurance, etc.); Speakers/presenters (identifying, confirming, logistics & management); Activities/entertainment; Publicity/promotion (online&offline, i.e., website & online promotion; programs/brochures; signage; social media); Registration (online sign-up, payment and tracking; on-site sign-in, etc.); sponsor/partner management; volunteer management.
  • Decide on Administrative Processes – In other words, how are you going to keep track of your planning, registration, budget, guest and speakers lists, etc.?
  • Identify and Establish Partnerships & Sponsors – When you involve other people or groups in your event, they have a stake in helping spread the word, decrease costs and increase participation.  You might want to consider corporate sponsors and community organizations.
  • Create a Publicity Plan – Event promotion starts with the initial notice or page on your website, note in your newsletter or email to save the date, and then builds to include online and offline publicity, media relations and on-going outreach to encourage registration.

    Create post-event thank-you’s, sponsor acknowledgements and articles about the event’s key messages or fundraising success.

  • Establish a Budget – Your budget should incorporate estimates for all of the key items identified on your Event Master Plan. Don’t forget to include any travel or accommodation costs for speakers, presenters, etc.
  • Determine Evaluation Process– When you set your initial event goals and objectives, you should also consider how you will evaluate the event to determine your success.

Follow these easy steps and complete your Certification!

Think about how your event will be different from other events. What are you hoping to convey through this event?

A short, memorable branding slogan that describes the event.

Have a logo created to represent your event. A logo can be an effective branding tool – offering immediate recognition of your event.

Optional Additional Resources

How to Facilitate a Successful Workshop in 18 Simple Steps
7 Steps for Successful Conferences
Quiz: What’s your Event Planner Personality?
How and Why You Should Build Your Network in Highschool

Optional Anonymous Customer Feedback

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